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Performance Marketing Group

Post about Local SEO and Google Maps optimization.

Happy Hump Day everyone!

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January 11, 2017

Happy Hump Day everyone!

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5 eCommerce Models To Consider Before Selling Online

April 28, 2017

What is the best eCommerce business model for your brand? The pros and cons of 5 models explained. With the growth of the web, entrepreneurs continue to leverage eCommerce and for good reason. Online purchasing continues to grow and evolve. Five eCommerce Models To Consider Before Selling Online Starting an online business is a journey full of decisions. Among them, selecting a suitable eCommerce model is crucial. But fret not! Below, we will explore five popular eCommerce models that could perfectly fit your new venture. Business-to-Consumer (B2C)What Is It? - B2C is the most common model, where businesses sell directly to individual consumers. Why Consider It? - If you're selling products that appeal to the general public, B2C is a straightforward and highly scalable model. Example: Amazon, Zara . Business-to-Business (B2B) What Is It? - B2B involves selling products or services to other businesses. Why Consider It? - Ideal if you're providing pro...

Google Business Profile: The Logical Hub for Local Businesses

August 08, 2023

Local businesses always look for effective ways to connect with their community and potential customers. With the growth of digital marketing, the options are plentiful, but one tool stands out for its efficiency and effectiveness: Google Business Profile (GBP). Visibility in Search Results Google is the primary and go-to search engine for most internet users. When people search for local businesses or services, Google Business Profile ensures your business appears at the top. With GBP, your business name, location, contact information, and customer reviews are easily accessible. Integration with Google Maps Local customers often search for businesses near them. GBP's integration with Google Maps shows your exact location and gives directions to your doorstep. It's like having a digital signpost on every street corner! Customer Reviews and Ratings Positive reviews are a foundational and powerful marketing tool. GBP allows customers to leave reviews and ratings, ...